a/perture Cinema, Baby Huey, Betty Boop, Bugs Bunny, Camino Bakery, Daffy Duck, Durango Productive, Felix the Cat, Festival, First Presbyterian, Flow Automotive, Gateway YWCA, Jeffrey Adams on 4th, Krankie's Coffee, Linville Team Mossman, Mellow Mushroom, Merrie Melodies, Millennium Artisan, Millennium Fund, Mountcastle Insurance, Mullen, Porky Pig, Salem Smiles Orthadontics, Sally Gupton Photography, SSO4, Summit School, Superman, Tart & Tangy Triad, The Less Desirables, The Less Desirables Network, Washington Perk & Provision Company, WFDD, Winston-Salem Foundation, Winston-Salem State University, Womble Carlyle Sandridge & Rice, WSNC
The Less Desirables Podcast Network is part of a really cool street festival that happens every second Sunday from May through October. Conveniently enough the festival is called Second Sundays on Fourth and it’s a whole bag of fun for families. The first one of this season is this Sunday from 3-6p. Yes, it’s Mother’s Day but that’s not all it is. So what is it, you ask? Go ahead, ask.
Well, I’m glad you did… Second Sundays on Fourth, or SSO4 as we call it, is when we shut down West Fourth Street between Cherry and Marshall Streets. We call this our “Little Block of Awesome.” Why do we call it that? Because the businesses and merchants of that section are so awesome. Think about it: Camino Bakery, a/perture Cinema (Official Movie Sponsor of The Less Desirables), Washington Perk and Provision Co. (Official Sponsor of Tart & Tangy Triad), Mellow Mushroom, Sally Gupton Photography, Jeffrey Adams on Fourth, Millennium Artisan Restaurant and, of course, The Less Desirables Podcast Network. So we just shut down the street, like just because? Heck no! We shut down the street, have fun bouncy things for kids, food and beverages for sale, films (this season it’s classic cartoons from about 1915-1940 or so) from a/perture Cinema, and music from two local, regional, national or international bands and artists.
In addition to the fun and frolic, we take a moment to bring attention to things that are going on in the community. SSO4 has a featured Non-Profit each month. We strive for non-profits that can use the publicity and bring more awareness to their cause.
The event, while organized by our group of awesome merchants couldn’t happen without the support of the community and businesses in it. The presenting sponsor is Flow Automotive, the Kids’ Zone (that’s the bouncy houses) sponsor is Summit School, inspiring learning. Media sponsors are WFDD 88.5, Public Radio for the Piedmont and WSNC 90.5, Genuine Jazz from Winston-Salem State University.
Additional support comes from grants from The Millennium Fund and the Winston-Salem Foundation. The stage sponsors are Durango Productive, Krankie’s Coffee, Mountcastle Insurance, Mullen, Womble Carlyle Sandridge & Rice, Linville Team Mossman and Salem Smiles Orthadontics. And, of course, we couldn’t and wouldn’t have this great festival without the support of you, the festival attendees. We certainly hope that you will help make this season even better than the last. Parking is available in the First Presbyterian Church.
Come have a good time with us and support your community, its merchants and its businesses and non-profits. This month’s featured non-profit is Gateway YWCA. Some of the classic cartoons that a/perture will be showing this Sunday are Betty Boop, Felix the Cat, Baby Huey, Merrie Melodies (featuring Bugs, Daffy, Porky,and more), 1930s Superman cartoons, and many more (not all titles will be seen every month)! The films start at 2pm. The musical guests are The Genuine and Bombadil and that starts at 3p. It will be a fantastic time.
Until tomorrow, same blog channel…
“Music is a language and different people who come along are each using that language to do something different, but all coming at it in a similar vein inasmuch as it’s always community based and for the most part nonprofit.” – Ian MacKaye