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Well, here it is folks, the dream we’ve all dreamed of… oh please (thanks Prince and Sheena). Not really, but we’re going to have an interesting time on The Less Desirables tonight. The Less Desirables Beer of the Week, brought to you by City Beverage, the Official Beer Sponsor of The Less Desirables, is Czechvar, Czech Imported Lager.

The interesting part of this beer is this: it’s the “original Budweiser. In fact, everywhere in Europe with the exception of Great Britain and Ireland, it’s called czechvarBudweiser Budvar. This is the beer that Anheuser-Busch has been in dispute with for the name since the 1930s or so. Anyone that gives them a hard time (not necessarily AB InBev, but just AB themselves), I like watching that. It’s like a spectator sport. Basically, AB lost like 23 appeals or something like that and can no longer even apply for, nor fight for a trademark to use the name in Europe. In Ireland and Great Britain, according to what I read (and yes, it was Wikipedia, but I checked the source) both beers are marketed as Budweiser. That has to be confusing as heck.

There’s some pokes from Budweiser Budvar on their packaging. In one spot it says “B:Original.” Their use of the “B” that really isn’t too far removed from the “B” that AB uses.  I snickered a bit. I know I’m just being an a-hole but it’s my prerogative, yeah?

So, there’s a great chance that I’ll hate this as much as the Americanized crap that gets to sell here as Budweiser, but I’m hoping I’m pleasantly surprised. Also, I’m giving to the cause of the arch-rival of AB, what could be better? Well, a good Dutch or Belgian tripel, that would be better. Mmmmm beer.

Check out the show tonight or tomorrow to see what Eugene, our official guest, Charles Womack and our guest host Caitlin Weaver think of this beer (yes, this time she can citybeveragedrink). Better yet, run by City Beverage and buy your own so you can listen while imbibing along with us! You can find them at 915 Burke Street in the West End area (almost downtown) and on the web. That way you can let us know what you think of this beer and give suggestions about beers you’d like us to try!

So until tomorrow, same blog channel…
Scorp out!

“Budweiser Budvar is the owner of valuable intellectual property in the form of more than 380 trademarks registered in 101 countries worldwide. The most known trademarks include Budweiser, Budvar, Budweiser Budvar, Bud, Budějovický Budvar and Czechvar. This immense intellectual property is closely linked to the place of its origin, the town of České Budějovice, which was formerly called Budiwoyz or Budweis.” – The “About Us” section of the Budweiser Budvar website.